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American TV Videos: Openings

And the Emmy for Main Title Design goes to..

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The 2009 Primetime Emmy for Main Title Design has just been awarded, last year Mad Men won, and in the running for it this year was:

> Vampire drama True Blood from HBO
> Showtime’s multiple personality comedy United States of Tara.
> AMC’s industry chat fest Storymakers
> HBO telemovie Taking Chance
> And Fox’s body language drama Lie To Me.

And the winner is..

For all the details on who made what, check out this.

Categories
Web Asides

The CW to remake Seinfeld.

The CW to remake Seinfeld.

Categories
American TV Videos: Idents

A fresh coat of Oscar brilliance.

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An update to last years 31 Days of Oscar spot produced by Fresh Paint for TCM, a little late after award season I know, but still one of the most creative executions of what is essentially just a collection of clips I’ve seen.

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Web Asides

Family Guy rips into The Office.

Family Guy rips into The Office.

Categories
Nine Network Videos: Idents

Go. Exclamation Point.

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One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.

And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).

I would’ve loved to have seen the names they rejected..

Categories
American TV Videos: Idents

Out with the Sci, in with the Fy.

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While opinion remains mixed, I’m still a huge fan of the SciFi to SyFy rebrand, and think its one of the more clever name changes we’ve seen recently.

To mark the dumping of the old brand, Syfy have produced a series of idents wiping the old logo away to make room for the new. BBC Three did a very cute and similar thing when they relaunched last year.

Categories
Videos: Idents

Death and decay at Fox Crime.

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Buenos Aires based agency Punga have taken a macro lens to the face of death in this creepy yet serene set of idents for Fox Crime.

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MTV Videos: Idents

How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

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On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.

Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.

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Web Asides

The Arrested Development Documentary.

Watch the trailer for the Arrested Development Documentary.

Categories
Foxtel Videos: Idents

Channel [V] for Vendetta.

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Channel [V] recently relaunched its branding under the banner ‘We Are [V]’. The new look was developed by WTSTF, and is meant to be create “a surreal place – a world of pure imagination. A place where anything and everything is possible. Possible because of the inspirational music we bring you.”

And as for the song, its We Are The People by Empire of the Sun.

– Thanks to Jeremy for the videos.