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British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.
I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.
For more info on the 4Music rebrand read this.
(Thanks for the details Nick)
4 replies on “Dancing with 4Music.”
“I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding.” ARGH don’t! They were awful!
I definatly wouldn’t describe the BBC One Dance ident as gold standard, probably the worst look of BBC One in its history.
“…a gold standard for television branding.†I just don’t think that is true.
soulless and bland