Categories
Channel 4 Videos: Idents

Dancing with 4Music.

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(31mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(30mb)
> iOS Compatible
(6mb)
> Watch in Flash
(8mb)

> Quicktime H.264
(29mb)
> iOS Compatible
(6mb)
> Watch in Flash
(7mb)

British music and entertainment channel 4Music refreshed its on-air branding this month and introduced four new idents based around dance.

I’m reminded of the old BBC One ‘Rhythm and Movement’ idents that still remain a gold standard for television branding. And having recently seen Pina I still think there is plenty of room to further explore dance in idents.

For more info on the 4Music rebrand read this.

(Thanks for the details Nick)

Categories
Foxtel Videos: Promos

I love “I love Food”.

> Quicktime H.264
(33.8mb)
> iOS Compatible
(15.2mb)
> Watch in Flash
(10.8mb)

A simple, funny and beautifully shot promo from Samuel Dunn and Benjamin Jones for the LifeStyle Food Channel once again proves that a well chosen song and a witty premise is all it takes to get my attention.

I particularly appreciated that it took 60 seconds before the voiceover came in, because as someone once told me: a lack of explication makes for..