Categories
ABC1 Videos: Idents

Enter the Lissajous.

> Quicktime H.264
(10.6mb)
> iPod Compatible
(5.6mb)
> Watch in Flash
(2.7mb)

> Quicktime H.264
(10.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(2mb)

> Quicktime H.264
(10.9mb)
> iPod Compatible
(5.8mb)
> Watch in Flash
(2.3mb)

Encapsulating the scope and relevance of the national broadcaster is the goal of this new brand campaign, and having people jump into the embrace of the ABC’s famous lissajous is the approach they’ve taken.

Beautifully produced and visually distinct these new spots have the unenviable challenge of trying to represent an organisation with as much history and depth as the ABC, something any thirty second promo will struggle to achieve.

Created by Sydney agency Moon.

Categories
American TV Videos: Broadcast News

An American Breakfast.

> Quicktime H.264
(141mb)
> iPod Compatible
(62mb)
> Watch in Flash
(41mb)

> Quicktime H.264
(82mb)
> iPod Compatible
(51mb)
> Watch in Flash
(35mb)

> Quicktime H.264
(117mb)
> iPod Compatible
(49mb)
> Watch in Flash
(34mb)

Breakfast television was invented in the United States, and continues to frustrate, entertain, inform and provide moving wallpaper to millions everyday.

Three network broadcasts dominate the genre, and all three are broadcast from New York City. The Today Show from NBC defined the genre in 1952, followed by Good Morning America from ABC in 1975 and the latest attempt from CBS in the form of the Early Show in 1999.

I’m still waiting for Aaron Sorkin to dramatize the world of morning television, but until then I guess we’ll have to keep tuning into the real thing.