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Elaborate, ambitious, dramatic and passionate are some of the words I find myself using when describing something that really impresses me.
Directed by Adam Berg, this beautiful commercial for Dulux ticks all those boxes.
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Over the past decade the Big Brother format has swept the world, and along with it broadcast thousands of hours of people sleeping. It’s had an enormous cultural impact, made this guy incredibly wealthy and at least a couple people mildly famous.
But the format has been losing steam for a while now, the Australian version wrapped up in 2008, and now in 2010 the British version is also saying goodbye.
The final season is embracing its impending death, with a strange circus themed title sequence, and a rather witty promo featuring former housemates attending the shows funeral. It’s nice that the show is acknowledging its departure from British television screens with as much dignity a show like this can muster.
– Big thanks to Craig for the videos.
Channel Nine’s promo plagiarism.
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One of Australia’s longest running subscription television networks TV1 began broadcasting in widescreen for the first time last week (sounds quaint I know).
To mark the occasion they refreshed their look with a heavy emphasis on branding the various day parts, and further reinforcing the retro yet modern feel.
TV1 have maintained a consistently strong on-air brand without actually straying too far from their core look as you can see in this 2006 post.
– Thanks to Jackie from zspace for the videos.
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Bondi based Where Theres Smoke have updated their previous work for Channel [V], extending the concept while taking the whole thing in a slightly darker direction.
There is a whole set of idents based around this new look and feel, which went on-air yesterday. This is just the directors cut 30 second version.
As for the song in the clip, it’s Solitude is Bliss by Tame Impala.
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The British soap opera Coronation Street is one of the longest running television programmes in the world, and if its network promotions are to be believed its also “The Nation’s Street”, a sentiment I actually quite like.
Earlier this week Corrie began broadcasting in High Definition, and to mark the occasion they updated the opening sequence, bringing with it a depth, warmth and intimacy missing from the earlier incarnation.
Despite the fact I don’t watch any soaps I’m actually a huge fan of the format. The daily, long running nature of the programmes open up huge creative possibilities that can reflect the life of a nation, and really engage a wide audience.
And while these long running stalwarts of the genre have a place, I hope we see some new takes on the soap opera format appear on the scene as well.