Month: February 2008

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ABC2 Videos: Idents

But before things change, the old ABC2.

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ABC2, the digital sibling of Australia’s national broadcaster launched on March 7th 2005. Although originally restricted in the content it was able to play, those limitations were removed in 2006 allowing the network to expand its programming options and broadcast “comedy, drama, national news, sport and entertainment”.

Tomorrow, ABC2 will turn another page in the history of Australian multichanneling, as it is rebranded and repositioned as a network focusing on Australian arts delivering unique programming and completely different content to that of ABC1.

The quality of ABC2 branding has been mixed, with idents and on-air looks ranging from the subtle, to the bizarre. The basic premise however that the idents of ABC2 are built on has always been solid, and its delivered some of the most entertaining spots on any Australian network.. above are a selection of those.

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Foxtel Videos: Promos

A fresh paint of Oscar brilliance.

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The 80th Academy Awards is scheduled for the 24th of February, and to celebrate these eight decades of excellence in cinema Turner Classic Movies is holding 31 days of Oscar programming across its network.

Produced by Fresh Paint, this stunning promo melds classic moments from movie history with live action and animation to create a truly creative and refreshing take on the old programming song-and-dance.

The simple yet beautiful music composition is incredibly effective and transcends the varied movie genres represented in this stunning piece of television promotion.

– First discovered through the Motiongrapher, check them out.

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ABC1 Videos: Idents

February 8th 2008. Change is Here.

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The ABC continues to tease us, with the latest promo promising that “Change is Here”, and that its all happening on February 8th. For more from the ABC’s rebranding saga check out my previous coverage here and here.

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Channel Five Videos: Promos

Australia = Kangaroos and Neighbours.

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If it wasn’t for the fact that I actually see kangaroos on a daily basis I’d probably be lambasting these Neighbours promos on Channel Five for there overuse of our national icon, but I guess its hard to argue with a cliché when you’re living in one.

In summary, Neighbours is leaving the BBC and heading to Five.

– Thanks for the videos Craig.

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Videos: Openings

Arrested Development: The Movie.

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When anyone asks me what my favourite television show is, the answer is unequivocally: Arrested Development. So you’ll have to indulge my excitement over news that it looks like a movie could finally be in the works!

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Foxtel Videos: Idents

Foxtel Friday: W Channel.

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The W Channel (the W once stood for “women” I believe) is taking a step back from its gender specific focus to broaden its appeal. The channels line up still contains a lot of Oprah and The View but is just as heavily reliant on the gender neutral likes of Law and Order and The West Wing.

The new on air look launched last year and was the work of Tactic, also responsible for other subscription television creations including spots for Movie Extra and The Comedy Channel.

– Thanks to Nathan from Tactic for supplying the videos.