ABC2, the digital sibling of Australia’s national broadcaster launched on March 7th 2005. Although originally restricted in the content it was able to play, those limitations were removed in 2006 allowing the network to expand its programming options and broadcast “comedy, drama, national news, sport and entertainment”.
Tomorrow, ABC2 will turn another page in the history of Australian multichanneling, as it is rebranded and repositioned as a network focusing on Australian arts delivering unique programming and completely different content to that of ABC1.
The quality of ABC2 branding has been mixed, with idents and on-air looks ranging from the subtle, to the bizarre. The basic premise however that the idents of ABC2 are built on has always been solid, and its delivered some of the most entertaining spots on any Australian network.. above are a selection of those.