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You had me at.. not available until 2008

How they covered the launch of the iPhone: SBS (9.8mb) >> To comment and see how Seven, Nine and Ten covered the launch visit

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Apple announced the iPhone early yesterday morning Australian time, and like every other Mac toting 21-year-old I obviously want one. The only problem is it won’t be released here until 2008.

That didn’t stop SBS, Seven, Ten and Nine all covering the story in their evening bulletins (what, too good to plug an unreleased product ABC?). I’m unashamedly an Apple fan (heck I own shares), but I just can’t think of another company that makes this big of a positive splash (see videos) a year out from release.

10 replies on “You had me at.. not available until 2008”

While I am not an Apple guy, I dig that they tend to be innovative and push the industry forward.

I won’t be buying an iPhone, but damn will I be sure to reap the rewards when other companies try to match the device.

Steve Jobs Cult of Apple Lazy ‘Journalism’ = Free Press for Apple

I just hope Apple still continue to make good computers.

I bet it will be just like games consoles here in Ireland. Everyone I know that’s into them had put off getting an Xbox360 to get a PS3. Then just after Christmas, they just said to hell with it and got a Wii – there’d been talk of a PS3 about a 2 years after the PS2 – the Wii just shot onto the market and now everyone wants one.

But maybe it’s a publicity thing – they probably intend to have it out by about June but they say 2008, then they’ll “put forward” the release to sell more iPhones. (That or they’ll be beaten by Sony/Nokia/3 at xmas 07)

One of the only reasons apple is not releasing the iphone is because it has net been approved by the FCC yet,

“This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.”

“Cisco Systems has fired the first shot in the war over the iPhone name filing a lawsuit against Apple on Wednesday in the US for infringing its trademark.”

That might be a problem!!!!

Cisco News Release

SAN JOSE, Calif., January 10, 2007 – Cisco® today announced that it has filed a lawsuit in the United States District Court for the Northern District of California against Apple, Inc., seeking to prevent Apple from infringing upon and deliberately copying and using Cisco’s registered iPhone trademark.

Cisco obtained the iPhone trademark in 2000 after completing the acquisition of Infogear, which previously owned the mark and sold iPhone products for several years. Infogear’s original filing for the trademark dates to March 20, 1996. Linksys, a division of Cisco, has been shipping a new family of iPhone products since early last year. On Dec. 18, Linksys expanded the iPhone® family with additional products.

“Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco’s iPhone name,” said Mark Chandler, senior vice president and general counsel, Cisco. “There is no doubt that Apple’s new phone is very exciting, but they should not be using our trademark without our permission.

“Today’s iPhone is not tomorrow’s iPhone. The potential for convergence of the home phone, cell phone, work phone and PC is limitless, which is why it is so important for us to protect our brand,” Chandler concluded.

With its lawsuit, Cisco is seeking injunctive relief to prevent Apple from copying Cisco’s iPhone trademark.

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