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SBS Videos: Idents

Thankfully, SBS gets a little naked.

SBS Does Summer (1.6mb) >> To comment and see other videos visit www.idents.tv

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(2.4mb)
> iPod Compatible
(1.6mb)
> RealPlayer Media
(620kb)

> Quicktime H.264
(2.3mb)
> iPod Compatible
(1.6mb)
> RealPlayer Media
(690kb)

> Quicktime H.264
(3.6mb)
> iPod Compatible
(2.6mb)
> RealPlayer Media
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While Channel Ten has taken the stock photography/video route for their summer branding, SBS has retooled their entire look with this fresh and “cheeky” series (in quotes because its not a word I would normally use but can’t think of a better one).

Last summer however, SBS brought insects into our living rooms with a redesign that remains one of my favourites.

> Quicktime H.264
(4.7mb)
> iPod Compatible
(1.8mb)
> RealPlayer Media
(1.1mb)

> Quicktime H.264
(4.8mb)
> iPod Compatible
(3.1mb)
> RealPlayer Media
(1.1mb)

1 reply on “Thankfully, SBS gets a little naked.”

I think this design is interesting but at times can look a bit tacky… i hope after they bring back their usual water idents and perhaps some new ones..but i hope they keep their idents as classy as their subway design and make next summer’s idents(assuming) a little less revolting

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