Tag Archive for 'one hd'

Get ready to say He11o.

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January 11th, 2011 will see the launch of a new free to air Australian television channel aptly enough called Eleven. The new channel will be the last (for now) of the free to air multichannels and the first general entertainment offering from Ten, who currently only offer a sports channel to compliment their main offering.

A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours. Eleven is part of a larger strategic change within Ten that includes extending nightly news through primetime slots previously occupied by The Simpsons and Neighbours.

As with all things the Ten Network do, this new channel has fairly spot on branding and targeting along with the programming to back it up. Something that can’t entirely be said for 7mate or GEM.

Six of ONE. Half a dozen of the other.

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Ahh sports.. Yep, it’s that thing I know nothing about, and the reason I’ve never been any good at inter-office small talk. That said, I do genuinely feel like I’m missing out something and wish I was able to appreciate it.

The closest I get to it is an episode of Sports Night, and that’s about as smug as you can get, and unfortunately for its nothing people want to discuss around the office.

But enough about my problems at work. We’ve got six beautiful idents from ONE HD, displaying the grace and beauty of sports, avoiding the crass and overly graphic take some other sports networks adopt.

Thursday Night Lights: The launch of ONE.

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Australia’s newest channel just launched. ONE, the new free to air sports channel from the Ten Network officially kicked off this evening at 7:30pm.

Check out the first two minutes of the new channel on air above.

ONE new channel from March 26th.

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The free to air digital multichannel revolution may finally-perhaps-kinda be upon us. From March 26th the Ten Network will be the first of the commercial networks to launch a fully fledged 24/7 digital multichannel in the form of ONE, a sports dedicated free to air channel.

Ten’s decision to launch a whole new brand for the channel, instead of simply launching ‘Ten Sports’ seems to be working. The look and feel of ONE is very polished, contemporary and inviting, no surprise though from the only commercial channel that seems to have any idea about how to brand.

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