Tag Archive for 'go!'

The launch of 7Two.

> Quicktime H.264
(144mb)
> iPod Compatible
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> Watch in Flash
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It’s been a big year for free-to-air TV in Australia. We saw the launch of ONE in March, followed by Go! in August, and today we welcome 7TWO.

Seven’s new channel promises to be the least niche-y of the new digital multichannels, which unlike youthful Go! and sporty ONE don’t seem to be actively appealing to a specific audience.

And the channel launches aren’t over yet with the long awaited launch of ABC3 on December 4th still to come.

Catch the first 6 minutes of the new 7TWO in the video above, should give you a good feel of what its all about.

Go. Exclamation Point.

> Quicktime H.264
(31.1mb)
> iPod Compatible
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> Watch in Flash
(7.5mb progressive)

> Quicktime H.264
(81mb)
> iPod Compatible
(42mb)
> Watch in Flash
(27mb progressive)

One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.

And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).

I would’ve loved to have seen the names they rejected..