Tag Archive for 'abc playback'

The ABC takes “TV out of the box”.

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The ABC has been teasing its viewers lately with the tagline “TV out of the box”. Well, this evening the ABC announced that its BBC iPlayer-esque service initally dubbed ABC Playback is now open to the public, and has been rebranded as ABC iView.

The BBC have been very succesful in establishing iPlayer as a brand despite its ordinary name, but really, iView was the best they could come up with?

Anyway, derivative name aside, the just launched ABC iView service is fairly similar to the beta version of the ABC Playback service that I reviewed earlier this year. And while the video quality is fine, and the content has increased to include news among other things, the interface still bugs me badly, and the whole thing doesn’t come close to the user experience of the newly launched BBC iPlayer 2.0.

Playing with ABC Playback.

While I was recently reminded of, and amused by the success of the BBC’s video-on-demand iPlayer service in the UK, it did get me thinking about the ABC’s digital ambitions, in particular the National Broadcaster’s recently beta launched iPlayer-like service ABC Playback.

What follows is my take on the ABC’s latest step into the future… Continue reading “Playing with ABC Playback.” »

Penguins can fly on the BBC’s iPlayer.

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UPDATE: Added the “making of” video above.

While the ABC is still busy getting its Playback service off the ground, the BBC’s iPlayer is already a huge success with over 17 million downloads and streams since its Christmas day launch.

To celebrate April Fools Day and further promote the iPlayer platform the BBC produced this very funny and creative promotion that ran yesterday across BBC television, and generated the kind of 1st of April newspaper stories we’ve all come to expect, with the Mirror reporting: First-ever images of the world’s only flying penguins.

The Guardian has reported that the spot was likely well worth the money for the coverage it received, and while the BBC is certainly raising the bar on the digital future, I can’t wait to see what the ABC delivers.

– Thanks to Craig for the video.