Penguins can fly on the BBC’s iPlayer.

> Quicktime H.264
(22mb)
> iPod Compatible
(11.5mb)
> Watch in Flash
(8.3mb progressive)

> Quicktime H.264
(13mb)
> iPod Compatible
(10mb)
> Watch in Flash
(11mb progressive)

UPDATE: Added the “making of” video above.

While the ABC is still busy getting its Playback service off the ground, the BBC’s iPlayer is already a huge success with over 17 million downloads and streams since its Christmas day launch.

To celebrate April Fools Day and further promote the iPlayer platform the BBC produced this very funny and creative promotion that ran yesterday across BBC television, and generated the kind of 1st of April newspaper stories we’ve all come to expect, with the Mirror reporting: First-ever images of the world’s only flying penguins.

The Guardian has reported that the spot was likely well worth the money for the coverage it received, and while the BBC is certainly raising the bar on the digital future, I can’t wait to see what the ABC delivers.

– Thanks to Craig for the video.

10 Responses to “Penguins can fly on the BBC’s iPlayer.”


  • That April Fools joke probably costed them an awful lot of tax payer money…

  • I knew you’d post this! Surely this is the first April Fools in HD?!

  • Maybe it is! I hope you’d be able to post the behind-the-scenes footage that the BBC just posted on the iPlayer, too.

    Very ingenious, I say.

  • Oh that was so hilarious, clever plug for BBCiPlayer though.

  • LOVE the tagline – Making the unmissable, unmissable – very clever.

  • @Sean: Don’t confuse QuickTime’s H.264 format with HD. This is still in Standard Definition.

    @Stu: Yeah, I had to think about that for a minute before I understood their slogan. 😀

  • Who made this ad you may ask?

    • Advertising Agency: RKCR/Y&R
    • Creative Director: Mark Roalfe
    • Writer: Paul Silburn
    • Director: Vince Squibb
    • Planner: Megan Thomson
    • Account Director: Fiona Richards
    • Media Company: BBC Media Planning
    • Media Planner: Helen Weeks
    • Production Company: Red Bee
    • Producer – Sarah Caddy

  • “That April Fools joke probably costed them an awful lot of tax payer money…”

    No, it came from the iPlayer budget.

  • Apparently April Fools jokes are a bit of a tradition, but I don’t remember any others

  • HAHAHAHAHAHA!!!!

    Best promo for a media player EVER.

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