The new look ABC2: Always Brighter.

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The on-air look of ABC2 has ranged from the interesting to the ordinary. While easily the most intriguing channel on free to air television, ABC2 has always struggled with its identity.

Thankfully this new lime-and-pink design is the most mature branding to grace the network, even if the execution of the new idents is a little sporadic (the fish look great, the knitting.. not so much).

4 Responses to “The new look ABC2: Always Brighter.”


  • They’re miles better than ABC1′s, though it would only take an announcer voice over and a different logo and they’d look like they’d have come from the UK…

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  • The “2″ logo reminds me of TVE2 logo during the 90s to 2008, especially in the color

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  • they are wonderful! fantastic relaunch. at first i was hesitant of the colours, but they actually work! well done all involved.

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  • The VO in the last clip is terrible! Are they sharing the 7mate guy or something?

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    Joop Reply:

    I totally agree with you. Horrible!!

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