The way a network presents its news, both visually and editorially says a lot about the channel. For the sake of comparison lets look at how ITV, BBC, Sky and Channel 4 covered today’s Ash-attack.
I’ll avoid making comment on the various broadcasters editorial skills, but to summarise the look and feel of each news bulletin:
- The BBC is the straightest, clean lines, serious look.
- Channel 4 is the edgiest, feels a touch alternative.
- ITV is the glossiest, very shiny, little to CGI heavy.
- And Sky News is by far the least interesting.
For some historical perspective, check out my 2007 edition of this exact same post.
With the launch of ABC News 24 getting close, I look forward to seeing how the ABC takes on the task of branding a whole news channel. Hopefully nothing like Sky.