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Mun2 is a cable television network in the US based primarily at the young Latino population. Owned by NBC Universal, the channels name is actually pronounced Mundos, which is Spanish for ‘worlds’, with the branding of the station as “Mun2″ just a stylistic choice.
Designed by PepperMelon, the new set of idents, are meant to represent the stations three different “worlds”.
The three different worlds, along with introducing the channel, also represent;
An internal world, where the holographic projections are a representation of what music is currently transmitting right through the boombox.
An individual world. The ID with the girl jumping in slow motion. A super conceptual work where classic moments in Latin American stereotype-citizens living in the US are represented.
An external world, where different actions and interactions between typical latin-urban symbols are represented.
- Thanks to Fernando from PepperMelon for the videos…
Just to add to what John was saying; for those that don’t know, 2 in Spanish is ‘dos’, thus: MunDOS = Mun2. Very clever.
As for the videos… very random as Ja’mie would say.
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Damn… these are hot… I love them.. so complex yet simple… terrific stuff. Very Adventurous.
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I found the first one eeriely funny… reminded me of The Sims!
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I usually think of mun2 as Telemundo’s secondary channel, since NBC-Universal owns them too. There are many Histpanic terrestrial/cable/satellite channels nowadays up here, though I don’t get to see them all locally, so it’s nice seeing what rather clever ID’s this channel has for instance.
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