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Germany’s ZDF (aka Zweites Deutsches Fernsehen) combines the Chinese landscape with Olympic athleticism, along with the obligatory cultural reference in the form of a flying dragon for this slick branding of their Games coverage.
- Big thanks to Ulrich for the video.
Madness – I like it!
But John, enough of the bloody Olympics!!!
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I’d like to see what the NBC one looks like…
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ZDF is clearly superior on presentation to his counterpart ARD.
Their Euro 2008 opener was also superior.
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ZDF has always been the more stylish of the two public broadcasters in sports presentation (since 2000!). ARD’s intro is just f***ing embarissing, it’s a rough cut of various archive footage with nearly zero effects!
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