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On the same day that Starbucks announced they were bailing out Australia, another iconic American brand is launching itself here, hopefully with better results.
TiVo, the personal video recorder that became a verb, went on sale around the country today. Backed by the Seven Network, and with no monthy fees, its being positioned as the anti-Foxtel, although slightly steep at $699, the theory is thats all you’ll ever pay.
Check out the iPod inspired commercial for the new device above.
You mean you DON’T have a Starbucks on every corner in Australia?! *shocked*
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Sean, I think it’s because they have their own established brand…
…lemme guess. Gloria Jean’s?
Just guessing – that’s how they market themselves in the Philippines. “Australia’s number one coffee brand” or something.
As for the TiVo ad, well, it’s good because it’s straightforward.
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