How to pitch a TV show… By Rod Serling.

pitchingthetwilight - Twango

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It’s 1959, and a screenwriter named Rod Serling is about to launch a show onto television called The Twilight Zone, it will not only bring veiled social commentary onto an unsuspecting world, but also provide the plots for many a Simpson’s Halloween special. Before any of that though, he has to convince the most important people in the world of television (no, not the audience)… the advertisers that his new show has legs, and that together they can make “product pushing that much easier”.

The first video, is Serling’s pitch that was played before viewings of the pilot episode, the second video is a series of sponsorship billboards “product pushing” everything from cigarettes to shaving cream… I guess not that much has really changed with television, except maybe the cigarettes.

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