Ten drinks ’til you drown

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Ten’s latest 60 second ident, they’re still going with the ‘what I like about you’ theme.

I’m not a fan of the “all our celebrities partying” thing, at least Channel Nine’s ‘Still the One’ song and dance had something a bit more inspired (even if it is apparently a rip of some Michael Buble video clip).

6 Responses to “Ten drinks ’til you drown”


  • Ten have lost there way with station branding and idents recently.Hopefully they will lift there game soon.

  • I like 10’s new promos for shows and most of the onscreen graphcis package, it’s their idents and bumpers which are rubbish.

  • This ident is just annoying. The music sounds bad and the video content doesn’t look good, more like a bunch of people fooling around without instructions. Ten has never been particularly good at flashy marketing, except maybe OC.

  • I’m sorry but Ten have lost the plot when it comes to keeping things consistent, that ident is annoying. šŸ™

  • The music is funky! It has an autumnal depth to it, a heavier sound- a bit the musical equivalent of a hot, savoury casserole- than the lighter, rockier version employed by Ten over summer. The colours are also darker and warmer than the bright yellows and oranges employed in the summer ident.

  • Makes me embarassed to hear that a Canadian company owns over half of Ten. Yeeesh.

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