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For a channel best known for broadcasting runway footage this branding work for Fashion TV in Spain is surprisingly captivating.
Designed by Madrid based Helio Vega its a beautiful execution which will no doubt outshine the programming on its own network.
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Corporación Radiotelevisión Española, or RTVE, is the state owned public broadcaster of Spain, operating eight television networks (including one just for classical music broadcasts), and six radio stations. Unlike the ABC or the BBC however, RTVE is financed with a combination of government funding and advertising.
Last week RTVE revealed its new branding, bringing together its aging brand into a “unified and common graphic language”. And although the new look isn’t expected to launch on-air until later in the year, the above video gives a thourough overview of the new look broadcaster, from its logos to stationary.
For a comparison of the new and old logos check out Brand New’s coverage.. and as for the song in the video, its ‘Take A Chance’ by The Magic Numbers.
– Thanks to RocÃo from Summa for the video.