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Virgin 1 launched last night in the UK, it’s the new flagship channel of the Virgin Media group. Available on terrestrial, satellite and cable services, its set to compete directly with Sky One.
The best of whats available on Virgin 1 currently seems to be Seinfeld and It’s Always Sunny in Philadelphia (watch if you haven’t!). The networks slogan is “proper telly”, and I’ll be interested to see how they follow up that claim. The build up to the launch didn’t exactly blow me away, and the magnetism theme of the first ident kind of reminded me of this, that said, its all early days still.
For another launch of a television station that I thought was pretty impressive, check out the first five minutes of Five US.