Cbs | idents.tv

> Quicktime H.264
(141mb)
> iPod Compatible
(62mb)
> Watch in Flash
(41mb)

> Quicktime H.264
(82mb)
> iPod Compatible
(51mb)
> Watch in Flash
(35mb)

> Quicktime H.264
(117mb)
> iPod Compatible
(49mb)
> Watch in Flash
(34mb)

Breakfast television was invented in the United States, and continues to frustrate, entertain, inform and provide moving wallpaper to millions everyday.

Three network broadcasts dominate the genre, and all three are broadcast from New York City. The Today Show from NBC defined the genre in 1952, followed by Good Morning America from ABC in 1975 and the latest attempt from CBS in the form of the Early Show in 1999.

I’m still waiting for Aaron Sorkin to dramatize the world of morning television, but until then I guess we’ll have to keep tuning into the real thing.

CBS and the almost idents.

> Quicktime H.264
(3.1mb)
> iPod Compatible
(876kb)
> Watch in Flash
(266kb progressive)

> Quicktime H.264
(3.6mb)
> iPod Compatible
(862kb)
> Watch in Flash
(269kb progressive)

Of all the North American television I watch.. and there’s a lot, it would seem that less of it comes from CBS then probably any other major network. And while any network that brings me Letterman deserves my respect, my life would probably continue to exist if I stopped watching Old Christine and How I Met Your Mother.

The videos are short ID spots (sans audio) that started running on CBS last week, and while these certainly look great, the United States isn’t exactly known for its idents in the same way as the UK, so don’t expect S4/C-esque extravagances or cultural commentary.

– Thanks for the videos Mitch.