Categories
American TV Videos: Idents

Be more with PBS.

> Quicktime H.264
(16.4mb)
> iPod Compatible
(5.9mb)
> Watch in Flash
(4.6mb progressive)

> Quicktime H.264
(40mb)
> iPod Compatible
(17mb)
> Watch in Flash
(14mb progressive)

> Quicktime H.264
(50.6mb)
> iPod Compatible
(16mb)
> Watch in Flash
(13mb progressive)

Continuing my series of blatant bias towards public broadcasters, and blind rage towards commercial networks.. I present you with the new look for PBS.

Although funded differently to the BBC or the ABC, the Public Broadcasting Service of the United States shares a similar mission to “educate, inspire, entertain”. Like other public broadcasters around the world it is also considered its nations “most trusted national institution”.

But enough about the philosophy, what about the brand. Created by Eyeball, the new look is distinctively non-commercial, yet polished, two qualities sometimes considered mutually exclusively, but beautifully executed here.

Sidenote: Carrier is one of the best documentary series I’ve ever seen.