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Ten Network Videos: Idents

Ten, thats what I liked about you.

tenbrand

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This ident for Network Ten is a pasthice of animated and live actions shorts representing shows on the network at the moment. This is an updated version of promo they have been running for a while that changes depending on what shows haven’t been cancelled. Currently Rove Live, The O.C., The X Factor and Neighbours are being used to make up the ident with the song “Thats what I like about you” accompanying it.

This is part of the networks very long running ‘Seriously’ campaign which intially started off with some very cool idents, but its been years since then and there is only so much refreshing of an idea you can do. Of the commercial networks in Australia Network Ten has consistantly produced the best idents but it is about time they gave up on ‘Seriously’.

Something Network Ten are consistanly great at though is show specific promotions, recently the ads for Jamies School Dinners and Queer Eye have been brillant, they really are the only commerical network that go to a lot of trouble to promote individual programs, the other networks just tend to use the same template for every show.

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SBS Videos: Idents

Strong Sex Scenes

sbs1subway

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This is the third of the “water” themed idents from SBS. I haven’t seen any others but there could be more. I also kept recording after the ident to show the subway inspired ‘Viewer Discretion’ that SBS use.

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ABC2 Videos: Idents

Short 2’s

Of the new ABC2 idents there are some really quick ones that only go for about 10 seconds, so I thought I would post them all together.

abc2iii

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Very simple, the image doesn’t even move, it could be a photo, but still short and kinda cool.

abc2four

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Only thing that moves in this one is the old guy walking up the path, music is annoying but appropriate.

abc2five

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The most exciting of the three. Good music, good setting.

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SBS Videos: Idents

Under the stone theres a stonefish

sbsepg

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SBS in Australia has two additional digital channels, one is SBS World News and the other is SBS Electronic Program Guide. This ident is from the EPG channel. The songs played on the channel change constantly, but the video I’ve posted has End of May by Keren playing in the background.

This was recorded in March but the format is exactly the same.

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Ten Network Videos: Idents

Sunday is.. sponsored idents.

tenford

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I’ve only seen this a few times and I’m not sure if its still even running but its just a promo for Ten’s Sunday night line up of Law and Order and N.C.I.S. The most interesting part of this is the not so subtle Ford cars used in it, the whole thing being no doubt paid for by Ford.

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ABC2 Videos: Idents

A bird in the hand is worth 2 in the bush.

abc2ii

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After my inital shock from the less then ordinary first ident from ABC2 a whole series of rather cool ones has come out. This is the first one I’ve seen in the new series and while its a really simple idea I think the variations that could come of it are endless.

If you’ve seent the BBC2 Idents its kind of like that logo has escaped its yellow box and is touring Australia.

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SBS Videos: Idents

Champagne anyone?

pagnesbs

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This is the second in a series of “water” themed idents from SBS. The blue one is still my favourite in the series but they are all excellent. At the moment SBS probably have the best idents on TV, as simple as they are, they are still better then most of the stuff being made.

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ABC1 Videos: Idents

ABC’s twist.

abctwist2

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This series of idents has been running for ages on the ABC. They update them now and then but you can still see ones that are years old get an airing, which is either a sign of longevity or continued budget cuts at Australia’s national broadcaster (which is completely ad free). All the promo’s end with the tag line “every *something*, everyones” ABC. In this case its “every twist”. The tag is a reminder that the ABC is owned by the taxpayers of Australia.

There haven’t been any real stand out versions of this ident, but whatever I can find I will post.

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Ten Network Videos: Idents

Jeremy Irons. Ten’s new anagrams.

tenrove

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Lately when there isn’t time for a full 30 second ident Ten have been whipping out these. I’ve only seen a few of them and theres only so much you can do with the idea, but nonetheless there kinda fun, but as I’ve said before I really am over the whole ‘Seriously’ campaign. I’m 20 and the only other Ten slogan I can remember is ‘Turn Me On’, and Seinfeld was still on then so its definitely been a while.

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ABC2 Videos: Idents

My digital, my analouge, my digital.

abc2onabc1

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Since the launch ABC2, the digital only channel has been getting promoted on ABC1 and on pay tv which it is also broadcast on. This is one of the promos telling people who don’t have digital tv what there missing out on (but much more subtle then that). There are a few more of these ads, all shot from inside a car and I’ll post them soon.