> RealPlayer Stream (636kb)
> Quicktime Download (2.5mb)
ITV relaunched their idents on Monday the 16th. The channels seperate themselves a lot better then before, and according to ITV, if each channel were a celebrity;
ITV1 would be Robbie Williams; youth channel ITV2 would be defined by Cameron Diaz; drama channel ITV3 by Sheila Hancock and men’s channel ITV4 by Daniel Craig.
More videos below the fold…
> RealPlayer Stream (2.5mb)
> Quicktime Download in H.264! (8.2mb)
I saw the first one of these back in August and I really liked it. This was before ABC relaunched and I was hoping they might adopt this idea for the whole networks branding. This new one is only slightly different, but still enjoyable and brilliantly made.
> RealPlayer Stream (424kb)
> Quicktime Download (1.7mb)
> RealPlayer Stream (420kb)
> Quicktime Download in H.264! (2.4mb)
SBS have gone all out for summer, the idents are very ‘Australian’ without pandering, the top two are my favourite, but I really like the whole theme.
Continue for more SBS..
> RealPlayer Stream (981kb)
> Quicktime Download in H.264! (5.2mb)
> RealPlayer Stream (273kb)
> Quicktime Download in H.264! (1.4mb)
Living in Prime-affiliate-country I haven’t had much of a chance to develop any sort of love and/or hate relationship for the Seven TV-mascot thing. The idents are well made and the TV man character is fairly endearing, but I guess anything is better then ‘bringing it home to me’. (Thanks Matt).
> RealPlayer Stream (484kb)
> Quicktime Download (1.8mb)
> RealPlayer Stream (680kb)
> Quicktime Download (2.6mb)
BBC Four relaunched their idents on September 10 last year, I like the idea, but I really was in love with the old ones, there was just something very appropriate about them. Red Bee Media (aka BBC Broadcast) created the new set;
that challenge viewers to reappraise how they see the world around them. Initially there appears to be only one image on the screen – be it of a swimming pool or bees gathering pollen from flowers – but as the narrative of the sequence unfolds it is revealed that there are actually four separate frames that all act independently.
> RealPlayer Stream (2.6mb)
> Quicktime Download in H.264 (15.4mb)
I actually first heard about this ident from you, my readers before I even saw it on TV, and its really really good, I think its actually better then the other new ABC 60 second promo. I think the ‘radioscape’ (pictured above) on the beach is the best part of it.
It also makes reference to the ‘push red’ function on digital TV’s so perhaps ABC will start introducing some interactive content soon.
> RealPlayer Stream (624kb)
> Quicktime Download in H.264 (3.9mb)
> RealPlayer Stream (260kb)
> Quicktime Download in H.264 (1.2mb)
So Kerry Packer is dead, it looks like the whole network could be going up for sale (although apparently not), and the word on the street is that Channel 9 will be completely relaunching on New Years day.. what better time to have a look back on the 9 brand (except because I live in Canberra the part of 9 will be played by Win) and ask, why do so many people watch you?
Continue for more videos..
> RealPlayer Stream (696kb)
> Quicktime Download (2.7mb)
> RealPlayer Stream (852kb)
> Quicktime Download (3.3mb)
Just some more BBC Christmas idents, I really like the whole formula for the BBC Three idents, and this Xmas variant works perfectly. Also there is another version of the BBC Two ident I showed a few posts ago, I think the lighting is very cool, and this time one of the firefly/comet things hit the ‘camera’.
> RealPlayer Stream (1.2mb)
> Quicktime Download (4.8mb)
> RealPlayer Stream (732kb)
> Quicktime Download (2.9mb)
The BBC sure knows how to throw a party, I love these Christmas idents. The BBC One ident may be full of cliches wrapped in Christmas kitsch but its brilliantly executed with great production and I think it works really well.
The BBC Two ident uses a similiar technique to that of the ABC’s ‘Exercise your imagination’ promos. It takes the traditional BBC Two formula to very cool extreme.. happy holidays!
> RealPlayer Stream (620kb)
> Quicktime Download (2.5mb)
Before the ABC changed over all their idents this was the Christmas ident they were using for 2005, nothing special, but very ABC if you will. (This video starts with the new ‘coming up’ menu from the ABC as well).
> RealPlayer Stream (1.1mb)
> Quicktime Download in H.264 (6.5mb)
After the change the ABC started to use this tweaked version of it, I’m not in love with it, but its not bad.