Sky (UK) | idents.tv

All new Sky Three idents. Plus the gist of what the new Sky One and Sky Two pretty much look like.

> Quicktime H.264
(4.5mb)
> iPod Compatible
(4mb)
> Watch in Flash
(3.1mb progressive)

> Quicktime H.264
(5mb)
> iPod Compatible
(3.3mb)
> Watch in Flash
(2.6mb progressive)

> Quicktime H.264
(4.7mb)
> iPod Compatible
(3mb)
> Watch in Flash
(2.5mb progressive)

> Quicktime H.264
(5.9mb)
> iPod Compatible
(4.1mb)
> Watch in Flash
(3.3mb progressive)

Sky One, Two and Three launched a revamped look in the UK last month. All three networks now share the same set of idents, with just the colours and giant animated numbers setting them apart.

Each network is also embracing a “theme” in their design; solids, liquids and particles, with Sky Three taking on the latter. The new branding is a shift in the right direction, away from the old entirely CGI approach.

Have a look at the solids of Sky One, and the liquid Sky Two variations as well.

– Big thanks to Andrew for sharing.

Sky’s One Two Three…

idents

> Quicktime H.264
(2.6mb)
> iPod Compatible
(2.1mb)
> Watch in Flash
(1.4mb progressive)

idents

> Quicktime H.264
(1.7mb)
> iPod Compatible
(485kb)
> Watch in Flash
(1.2mb progressive)

Considering the last seven posts on this blog are all ABC related, its probably time for something different. Thankfully a new look Sky Three went on air last week in the UK.

Sky Three is a free to air digital network available throughout the UK, and is meant to be an accompaniment to the subscription only Sky One and Sky Two channels.

While it seems an odd proposition for a subscription service to launch a free to air channel, presumably its programming and promotion is meant to encourage take up the pay only services, I guess it would be like Australia’s Fox8 launching a free to air Fox9 in a bid to increase subscription television take up?

Check out Sky Three’s old look, and more of the new look here.

– Thanks for the videos Craig.