BBC One is helicoptering dogs through the rain.

> Quicktime H.264
(10.8mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(2.5mb progressive)

> Quicktime H.264
(16.6mb)
> iPod Compatible
(5.5mb)
> Watch in Flash
(3.8mb progressive)

> Quicktime H.264
(18.7mb)
> iPod Compatible
(6mb)
> Watch in Flash
(4.1mb progressive)

I like to consider the old BBC One idents as the reason I started this site. And while this new set that launched in 2006 doesn’t grab me in the same way, they’re still some of the best television branding going around.

These three new additions stay true to the formula, with the spectacular ‘Helicopter’ spot being introduced on new years day this year, and the other two going to air for the first time just days ago in late August.

Check out the rest of the current set of BBC One idents here.

– Thanks to the combined efforts of Andy and Andrew for the videos.