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The New Zealand arm of Sky Sports got a rebrand recently, with a new logo, and some new idents. Designed by Brandspank, the new look is intended to capture those milliseconds of sporting greatness “when something spectacular occurs in sport that jolts us typically laid back Kiwis out of our seats and cause us to show our passion”.
– Thanks to Steve from Brandspank for supplying the videos.
4 replies on “New Zealand’s new look Sky Sport.”
Very noice & slick…. I wish the concept of the first one was taken up by some Aussie channels!
They’re quite nice, for some reason the logo screams out X-Box to me.
Brand”spank”? I read that word Brand “spark”.
I like it – a cool little intro. I think the when the Sky Sport logo pops up, it needs a longer jingle – I dunno, it just feels like that.