ABC1 Videos: Promos

Exercise your imagination


> RealPlayer Stream (1.7mb)
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I may not like the traditional ABC idents, but they do seem to know what their doing when it comes to promos. This new one for the corporation’s recently redesigned website is fantastic, and follows on the ‘Exercise Your Imagination’ and “painting with light” themes started online.

I would love to see this idea used as the basis for some new ABC idents, but either way the ABC’s website has never looked better, and hopefully its a sign of more changes to come.

8 replies on “Exercise your imagination”


Love this – saw it the other day.

Amazed at how well the ABC could do this – compared with its DIRE idents.

They really need to change their idents NOW!

The first time I saw this it was on a projector so it was quite large and it looks absolutely incredible (particularly the rollercoaster part!). Would love to see this idea expanded ever further.

The ABC have now put up screensavers and wallpapers on their website with this new ad theme.

It is designed to celebrate the 10th Anniversary of ABC Online

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