Tag Archive for 'water'

The beautiful escape of carbon dioxide.

idents

> Quicktime H.264
(17.4mb)
> iPod Compatible
(7.3mb)
> Watch in Flash
(9.1mb progressive)

Captured at 10,000 frames per second, and shot in Australia, this ad for Schweppes by agency George Patterson Y&R is simply stunning. Accompanied by the track “To Build A Home” by The Cinematic Orchestra the 90 second spot creates the kind of inspiring, engaging, memorable and beautiful imagery that drove me to start this site.

Long time readers of this blog may have figured out by now that I have a strong belief that the commercial aspects of idents detract greatly from the creation of a successful spot. Which is why my most favorable comments are generally left to public broadcasters, or more progressive commercial stations who are willing to take the risk to create something beautiful and artistic.

From that you can probably gather that there are even fewer advertisements (purely commercial devices) that I feel strive for or attain the kind of artistic levels that some idents do. The “bouncing balls” of Sony Bravia for example is exceptionally well crafted, and traverses the gap between between ad and art, as does this amazing spot from Schweppes.

Thanks Inkproject. My 200th Post.

Download the whole H264 bunch in one swoop here (15.5mb *.zip).

sbsfive

> Quicktime H.264
(2.7mb)
> iPod Compatible
(996kb)
> RealPlayer Media
(676kb)

sbstwo

> Quicktime H.264
(2.7mb)
> iPod Compatible
(1mb)
> RealPlayer Media
(657kb)

sbsfour

> Quicktime H.264
(2.7mb)
> iPod Compatible
(1mb)
> RealPlayer Media
(706kb)

sbsone

> Quicktime H.264
(2.6mb)
> iPod Compatible
(974kb)
> RealPlayer Media
(685kb)

sbsthree

> Quicktime H.264
(2.7mb)
> iPod Compatible
(1002kb)
> RealPlayer Media
(567kb)

sbssix

> Quicktime H.264
(2.3mb)
> iPod Compatible
(1012kb)
> RealPlayer Media
(681kb)

It was a few months ago when I wrote my 100th post, and I’m not sure if this is slow or quick, but here we are at the 200th. To celebrate I thought I’d “re-release” my favourite series of Australian idents thus far in the year-and-a-bit that I’ve been blogging.

Its the SBS liquid series created by Sydney agency Inkproject, they’ve done a lot of really amazing stuff for SBS, and samples of all of it are on their website.