Tag Archive for 'discovery'

Oprah and the launch of OWN.

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Launching on January 1st 2011, OWN: The Oprah Winfrey Network is a natural extension of the hyper-popular daytime talk show, and surely one of the few networks in the world built around a single figure.

With Oprah’s recent visit to Australia, the nation has grown even more enamored with the women and her message, and despite my gender-and-age I’ll happily admit that she produces an incredible show with a relentless message of personal growth, interwoven with philosophy aligned with the likes of Jung or Frankl.

Two years in the making, Philadelphia based BIGSMACK designed the new on-air look through “the numerous branding twists and turns” taken prior to the channel launch. On the technical side, the largely animated look of the network is complimented by a number of organic touches:

To create the on-air look BIGSMACK shot an array of natural elements — including light reflected through a variety of objects like crystal and Plexiglas, as well as water, glitter and particle dust — on a soundstage using a Canon 5D camera. That organic basis was then composited with digital elements animated using Cinema 4D and Adobe After Effects.

The montage gives a taste of the IDs, menus, bumpers and lower thirds created for the network, along with the colour coding of the various dayparts (orange mornings, green afternoons and purple evenings).

Discovery discovers High Definition.

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Discovery HD rounds out the new HD channels from the recently launched Foxtel HD, it joins National Geographic HD, BBC HD, and Fox Sports and ESPN HD.

The network is yet to adopt the new look Discovery branding, which is a shame because although this is an HD channel it looks like it just stepped out the nineties.

Apollo 554, we have a channel change.

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While the Discovery networks in the US have been busy getting a rebrand, in Malaysia viewers of Discovery Science are being reminded that the number on the dial has changed in this short, NASA inspired spot.

– Thanks to Alex from Motion Foundry for the video.

Behind the Discovery.

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Last month Motion Foundry completed this promo for the Discovery Channel. Promoting the ‘Behind the News’ series (unfortunate name for those of us with primary school memories) the promo uses no footage from the actual show and instead relies on ink drop dramatisations. (Thanks for the video Alex).

Discovery Channel’s ‘moment of discovery’.

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Motion Foundry have once again been nice enough to forward me some their latest work. This time its a 15 second ident for The Discovery Channel, whose only brief for them was that it feature ‘moments of discovery’.

To see some of Motion Foundry’s other work check out their Channel Ten refresh.