Tag Archive for 'australia network'

Australia Network gets a refresh.

> Quicktime H.264
(42.4mb)
> iPod Compatible
(11.8mb)
> Watch in Flash
(7.6mb progressive)

> Quicktime H.264
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> iPod Compatible
(3.2mb)
> Watch in Flash
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> Quicktime H.264
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> iPod Compatible
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> Watch in Flash
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Australia Network, the international television service of the ABC has refreshed its identity and introduced a new slogan ‘From our world to yours’.

With the channel available in over 44 countries throughout the Asia Pacific region, the refresh needed cross cultural appeal, while also standing out in an already saturated television market.

The end result is a very fresh and contemporary on air look that perhaps our local ABC1 could learn a little from..

Credits: Saatchi Design / Motion Foundry / Sopheric.

The blue of Australia, and orange of the Pacific.

> Quicktime H.264
(9.4mb)
> iPod Compatible
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> Watch in Flash
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> Quicktime H.264
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> iPod Compatible
(4.4mb)
> Watch in Flash
(4mb progressive)

The Australia Network (formerly ABC Asia Pacific) is a free to air satellite television station operated by the Australian Broadcasting Corporation. Its available to over 20 million homes across Asia, the Pacific, and India, and although technically not broadcast in Australia, some of its programming is available on ABC2.

The above video comparison shows the opening sequences of ABC News as broadcast locally, and ABC News Asia Pacific produced for the Australia Network.