Tag Archive for 'arena'

Watch What Happens when Arena rebrands.

> Quicktime H.264
> iPod Compatible
> Watch in Flash
(6.6mb progressive)

> Quicktime H.264
> iPod Compatible
> Watch in Flash
(1.2mb progressive)

The Bravo inspired new look Arena is now on-air, and while its all very bright, its also very much linked to those few big name shows the network happens to air.

The biggest of those shows is Project Runway, which recently become the first reality show to win a Peabody award for excellence in broadcasting, but is also jumping ships to Lifetime in the US. The president of Bravo recently described the brand (which Arena is now piggybacking on) as “a consumer-immersed environment”, which to me sounds like a bad thing, but maybe its just not my style.

Speaking of subscription television though, one of the best spots I’ve seen continues to be this video from the Bio. channel.

Keep reading for a look at how Arena used to look, before getting Bravo’d.

Continue reading “Watch What Happens when Arena rebrands.” »

The Australian Arena

> Quicktime H.264
> iPod Compatible
> RealPlayer Media

It turns out there is a German television network also called Arena, but the one we’re looking at today is the Australian subscription television channel available on Foxtel, Austar and Optus.

Among the people I work with it seems to be their channel of preference, and I’m guessing Entourage, Gilmore Girls, Nip/Tuck, Six Feet Under, Project Runway, SNL and Will and Grace have something to do with it.

This sixty second ident incorporates many of the networks shows into an LA backdrop featuring the tune “This Old Love” by Lior.