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This sixty second video is a cinema ad for the ABC brand as a whole, it highlights the way that the ABC has infiltrated our national lexicon and generally influenced our culture.
Its more light hearted then the BBC brand pieces (here, here and here), but the ABC is different to the beeb, and I like that they highlighted the creative contribution the ABC has made to Australia.
The video references Playschool, Kath and Kim, Bananas in Pajamas and At The Movies, although I’m not sure what the shower scene is meant to be referencing.
It was made by Sydney agency Host and as always the iPod compatible version is available from the podcast (launches iTunes).
(Thanks for video Mitch)