Monthly Archive for July, 2012

Meet The Superhumans.

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Broadcast concurrently across 78 different UK television channels last week “Meet the Superhumans” is a 90 second film produced as part of Channel 4’s campaign to promote their coverage of the London 2012 Paralympic Games.

Accompanied by ‘Harder Than You Think‘ from Public Enemy, it’s a spectacular piece of work from 4Creative and a powerful introduction to the Paralympics.

Full credits here.

The Olympic Broadcaster.

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The BBC broadcast the full length trailer for the London 2012 Olympics last night on BBC One. The campaign shows the landscape of the United Kingdom transformed into a giant sporting arena, with music written and performed by Elbow.

Creative agency Rainey Kelly Campbell Roalfe Y&R developed the concept and the animation was created by Passion Pictures and produced by Red Bee Media.

Continuing a tradition of animated promos, check out previous Olympics trailers for Vancouver 2010 and Beijing 2008.