Improved branding for Australian preschoolers.

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The excessively clunky “ABC for Kids on 2” brand has been relaunched as “ABC 4 Kids”. Running from 6am-7pm on ABC2, this channel-within-a-channel has long deserved better positioning, if not its own dedicated slice of the airwaves.

Thus concludes the refresh of the ABC’s suite of channels with ABC1 in February and ABC2 in April.

1 Response to “Improved branding for Australian preschoolers.”


  • Wow, ABC’s branding is getting way better. It’s not perfect, but at least it’s on target. Simple design and big fonts, easy for kids to read. I wasn’t sure at first, but that logo looks awesome in 3D.

    The supers look a little ugly, but all in all the package is pretty great – it really suits the brand.

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