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British channel E4 have looked to Apple and its soon to be released iPad for inspiration and parody in this new promo.
Mocking Apple’s product videos this new spot jumps on board the iPad hype machine with their very own, if not slightly bulkier alternative, the ePad.



Oh, I think that trend has been here for a while. For some retro Apple ads, check out these ones:
http://www.wiredreread.com/2010/02/before-ipad-there-was-messagepad.html
http://www.wiredreread.com/2010/02/im-mac.html
have fun
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‘touch… keyboard’ lol
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The latest from E4: http://www.youtube.com/watch?v=7nroprJbR7o
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