Monthly Archive for August, 2009

A fresh coat of Oscar brilliance.

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An update to last years 31 Days of Oscar spot produced by Fresh Paint for TCM, a little late after award season I know, but still one of the most creative executions of what is essentially just a collection of clips I’ve seen.

Family Guy rips into The Office.

Family Guy rips into The Office.

Go. Exclamation Point.

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One of the great promises of digital multichanneling has always been the ability finally play out series with some regularity and respect to the audience. Channel Nine, the most middle of the road of the Australian networks flicked the switch on its new general entertainment digital channel tonight, with that promise at its core.

And for a broadcaster that hasn’t shown much in the way of innovation lately, its only apt that best name they could come up with was Go! (I’m sure they’re aware of the riotous success the name has had as failed internet portal, and a defunct airline, but third time is a charm I’m sure).

I would’ve loved to have seen the names they rejected..

Out with the Sci, in with the Fy.

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While opinion remains mixed, I’m still a huge fan of the SciFi to SyFy rebrand, and think its one of the more clever name changes we’ve seen recently.

To mark the dumping of the old brand, Syfy have produced a series of idents wiping the old logo away to make room for the new. BBC Three did a very cute and similar thing when they relaunched last year.