All the new S4/C idents, plus how they did it.

Download the whole H264 bunch in one swoop here (97.4mb *.zip).

> Quicktime H.264
(8.9mb)
> iPod Compatible
(3.1mb)
> Watch in Flash
(6mb progressive)

s4cCrane - Twango

> Quicktime H.264
(9mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(5mb progressive)

s4cCrane - Twango

> Quicktime H.264
(9mb)
> iPod Compatible
(3.4mb)
> Watch in Flash
(6.4mb progressive)

s4cCrane - Twango

> Quicktime H.264
(9.1mb)
> iPod Compatible
(4mb)
> Watch in Flash
(6.5mb progressive)

s4cCrane - Twango

> Quicktime H.264
(9mb)
> iPod Compatible
(2.1mb)
> Watch in Flash
(6mb progressive)

s4cCrane - Twango

> Quicktime H.264
(9mb)
> iPod Compatible
(3.2mb)
> Watch in Flash
(6.3mb progressive)

s4cCrane - Twango

> Quicktime H.264
(16mb)
> iPod Compatible
(8.1mb)
> Watch in Flash
(4.6mb progressive)

s4cLights - Twango

> Quicktime H.264
(8.6mb)
> iPod Compatible
(7.9mb)
> Watch in Flash
(4.3mb progressive)

s4cMuseum - Twango

> Quicktime H.264
(5,4mb)
> iPod Compatible
(3.7mb)
> Watch in Flash
(2.2mb progressive)

s4cCrane - Twango

> Quicktime H.264
(13.4mb)
> iPod Compatible
(6.9mb)
> Watch in Flash
(10mb progressive)

I first gushed all over these ‘audio reactive’ idents back in December last year, and that was when I’d only seen three of them. Now I’m happy to present the whole collection, along with a making-of video. And while my absolute favourite of the bunch remains the “lamp store” spot, some of the new inclusions such as “welding” and “power lines” are just as excellent.

And while the concept for these idents continue to blow me away, I think the more successful spots tend to be the ones that have the voice altering the environment in a more natural and realistic way. For example the “car park” ident doesn’t have the same impact when the visual reaction to the voice is quite so surreal. And as for the “ice cream truck” spot, I’ve been told its used during children’s programming, which makes sense, because compared to the rest its straight out bizarre.

Check out the making of video below, and a big thanks to folks at Proud Creative and Minivegas for the videos.

s4cCrane - Twango

> Quicktime H.264
(72mb)
> iPod Compatible
(24mb)
> Watch in Flash
(49mb progressive)

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