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Foxtel Videos: Idents

Foxtel Friday: W Channel.

W for Women, now for dudes too apparently (1mb) >> To comment and see other videos visit www.idents.tv

idents

> Quicktime H.264
(1.9mb)
> iPod Compatible
(1mb)
> Watch in Flash
(1mb progressive)

idents

> Quicktime H.264
(1.9mb)
> iPod Compatible
(1mb)
> Watch in Flash
(1mb progressive)

idents

> Quicktime H.264
(1.3mb)
> iPod Compatible
(600kb)
> Watch in Flash
(1mb progressive)

idents

> Quicktime H.264
(2.1mb)
> iPod Compatible
(1mb)
> Watch in Flash
(1mb progressive)

The W Channel (the W once stood for “women” I believe) is taking a step back from its gender specific focus to broaden its appeal. The channels line up still contains a lot of Oprah and The View but is just as heavily reliant on the gender neutral likes of Law and Order and The West Wing.

The new on air look launched last year and was the work of Tactic, also responsible for other subscription television creations including spots for Movie Extra and The Comedy Channel.

– Thanks to Nathan from Tactic for supplying the videos.

3 replies on “Foxtel Friday: W Channel.”

It isn’t bad. Before the W. logo was on the left of screen like the Nine Box was with a white semi-transparent background down the side. Was very obtrusive. I also like that they dropped the box around W.

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