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This morning The Australian was reporting (on page one no less) that the ABC was set to drop the famous lissajous symbol from its on air broadcasts in favour of a new logo. It didn’t take long for the ABC to deny the reports however and assure us all that the new look will include the famous logo.
ABC’s midday and evening news’ covered the story, giving kudos to the blog that leaked it, and clarifying the ABC’s position on the rebrand, which will officially take place on February 8th. They also spoke to ‘media expert’ Harold Mitchell about the impending changes (second video).
Listen to what the director of ABC TV Kim Dalton has to say about the rebrand in the audio below from ABC Radio Melbourne from earlier this morning.
6 replies on “New look ABC from February 8th (with lissajous).”
I do wonder if the leaked logo and the rumours of the abolition of the lissajous logo weren’t a half-deliberate move by the ABC to give ABC Television a bit of free promotion prior to the launch of ABC1? I still can’t quite get over the controversy that this has stirred. It just shows how much the Australian public love the ABC logo!
Did BBC Four get new idents? They show one for a split second in the first video…
@ Pieter, the BBC Four ident was just a special one for their Thunderbirds night recently and I doubt it’s been used since.
Adam, I can guarantee tht it wasn’t deliberatley leaked. Kim Dalton was actually very miffed.
http://www.bbc.co.uk/enterthreetv/ BBC Three is about to rebrand itself too
is it me, or does that abc 1 logo they showed look a bit the the itv logos?