And now four something completely different

bbc4flower

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bbc4lib

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BBC Four relaunched their idents on September 10 last year, I like the idea, but I really was in love with the old ones, there was just something very appropriate about them. Red Bee Media (aka BBC Broadcast) created the new set;

that challenge viewers to reappraise how they see the world around them. Initially there appears to be only one image on the screen – be it of a swimming pool or bees gathering pollen from flowers – but as the narrative of the sequence unfolds it is revealed that there are actually four separate frames that all act independently.

1 Response to “And now four something completely different”


  • I prefer the original idents, but these ones are incredibly clever, too. I must say, though, they’re some of the best TV idents I’ve ever seen.

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