This is bigger then your love of blue.

bluesbs

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The SBS (or Special Broadcasting Service) like the ABC is government funded and is designed to broadcast multicultural programs that “inform, educate and entertain” the nation. Unlike the ABC however it is allowed to broadcast ads in between programs. The SBS is the lowest rated free to air channel in Australia but happens to make some of the cooler idents and this one, although terribly simple and short is one of my favourites on air at the moment.

This is part of a series of “water” idents from SBS, I will post the others soon.

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