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The ABC continues to tease us, with the latest promo promising that “Change is Here”, and that its all happening on February 8th. For more from the ABC’s rebranding saga check out my previous coverage here and here.
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This morning The Australian was reporting (on page one no less) that the ABC was set to drop the famous lissajous symbol from its on air broadcasts in favour of a new logo. It didn’t take long for the ABC to deny the reports however and assure us all that the new look will include the famous logo.
ABC’s midday and evening news’ covered the story, giving kudos to the blog that leaked it, and clarifying the ABC’s position on the rebrand, which will officially take place on February 8th. They also spoke to ‘media expert’ Harold Mitchell about the impending changes (second video).
Listen to what the director of ABC TV Kim Dalton has to say about the rebrand in the audio below from ABC Radio Melbourne from earlier this morning.