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Watch in Flash
Channel 4 stands up for what it believes in a new campaign designed to remind viewers of its remit and purpose.
We were set up to experiment, provoke and entertain, and to put our profits into our programmes. You may love us, you may want to punch our lights out, but we make programmes we believe in. We can do this because we were Born Risky.
Produced in house by 4Creative. Full credits here.