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Ten Network Videos: Idents

Get ready to say He11o.

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January 11th, 2011 will see the launch of a new free to air Australian television channel aptly enough called Eleven. The new channel will be the last (for now) of the free to air multichannels and the first general entertainment offering from Ten, who currently only offer a sports channel to compliment their main offering.

A joint venture between CBS and Channel Ten the new channel is aimed at the 13-29 year old crowd, and will become the new home of The Simpsons and long suffering soap Neighbours. Eleven is part of a larger strategic change within Ten that includes extending nightly news through primetime slots previously occupied by The Simpsons and Neighbours.

As with all things the Ten Network do, this new channel has fairly spot on branding and targeting along with the programming to back it up. Something that can’t entirely be said for 7mate or GEM.

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Web Asides

Brandon Flowers: Only The Young.

Brandon Flowers channels the old BBC One idents for his latest music video.

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BBC One Channel Five ITV Videos: Idents

Merry Christmas from the BBC, ITV and Five.

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Last year it was the Doctor and his TARDIS, this year the BBC gets homely with some Christmas lights to celebrate the festive season. Meanwhile ITV1 and Five deliver some slightly less ambitious holiday idents.

– Big thanks to Craig for the videos.

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Web Asides

Oprah’s new channel OWN.

First promo for Oprah’s new channel.