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ITV Videos: Openings

The Coronation of a new look Street.

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The British soap opera Coronation Street is one of the longest running television programmes in the world, and if its network promotions are to be believed its also “The Nation’s Street”, a sentiment I actually quite like.

Earlier this week Corrie began broadcasting in High Definition, and to mark the occasion they updated the opening sequence, bringing with it a depth, warmth and intimacy missing from the earlier incarnation.

Despite the fact I don’t watch any soaps I’m actually a huge fan of the format. The daily, long running nature of the programmes open up huge creative possibilities that can reflect the life of a nation, and really engage a wide audience.

And while these long running stalwarts of the genre have a place, I hope we see some new takes on the soap opera format appear on the scene as well.