MTV Videos: Idents

How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

MTV rebrands the world.

Post author By John Beohm
Post date July 4, 2009
8 Comments on How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.

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On July 1st this year, MTV rolled out a new look across its network of 64 international channels. The refresh is a collaboration between the network and Universal Everything and is the first time the channel will have a consistent look across the globe.

Based around three major elements: a refined logo, a new navigational system, and a distinctive colour palette, the reboot of one of the worlds largest television brands was delivered in a 14 week turnaround, with further details of the branding strategy available here.

Tags MTV

8 replies on “How to rebrand 64 channels, watched by 524 million people, in 160 countries and 31 languages.”

As interesting as going to Disney World.

How are these people allowed to call themselves Music Television anymore? It’s more like Trash Television these days. What a waste of nice channel branding.

that is incredible branding – consistent theme, look and sound. perfect.

meanwhile, I believe many MTV channels (like the ones in Latin America) will keep their current looks.
and MTV Brazil (separate from MTV Latin America), as well as its own graphics, has its own modified version of the logo (and standard logos for all of its original shows):
http://blogtelevisual.com/2009/03/30/identidade-visual-mtv-brasil-rebrand-2009/

also, MTV BR is a broadcast network (but also available on cable and satellite), and doesn’t carry many of MTV’s hits, like The Hills (aired on Multishow, one of the nation’s leading cable channels)

Holy Shit! they’re Awesome!!! Amazing! I wish my brain extended to imagine those!

I like them, I feel there are some missed opportunities in there too though. Personally I feel that the traditional technique of treating the MTV logo ID the same as the rest of the promoID was missed to keep the logo ID the same throughout. I think that is sad. Given that MTV is a recognisable enough brand world wide to pull it off regardless. That said to me it felt a bit paint by numbers. One thing I did love though is the link with the audio and visual animation though only problem in that is that it reaked of BBC for me.