Monthly Archive for February, 2011

How to cancel Arrested Development.

Mitch Hurwitz’s guide to getting “Arrested Development” cancelled.

First look at the new ABC1 idents and branding.

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Update: More about the who, what, why of the rebrand here.

Australia’s national broadcaster has relaunched the branding of its flagship ABC1 with a focus on elevating the entertainment value of the channel.

ABC1 has had a number of looks since this site first started some six years ago. Starting with the Everyone’s ABC look, followed by There’s More To.. in 2005 and It Begins with 1 in 2008, and now this…

Keep reading for more videos from the new look.

Continue reading “First look at the new ABC1 idents and branding.” »

Sorkin’s new show.

More details on Sorkin’s new show.

The childish games of adult drama.

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Inbetween Magic have created this excellent promo for Belgium based channel Prime. Set to the sounds of American folk music, this dramatic spot uses the innocence of toy figurines to distill the drama of the networks programming slate.

A great idea well executed, and with a heap of spin-off potential.

- Thanks for the tip Marc.